ALSA encourages and supports a responsible approach to the service and use of alcohol by all stakeholders, including our retail liquor store members and the communities they serve.
ID-25 & Don't Buy It For Them
ALSA and our members do not support service to underage people nor to those adults who would make secondary purchase on behalf of, or supply to underage persons.
ALSA supports individual responsibility for all consumers and has introduced two related national initiatives ID-25 and Don’t Buy It For Them to reinforce and educate customers of their individual responsibility.
ALSA supports all State & Territory Licensing legislation prohibiting the service of alcohol to intoxicated persons and our members do not condone drunkenness.
ALSA Product Ranging Guidelines
ALSA developed the ALSA Guide for Product Ranging Decisions, which was launched in August 2010 during the ALSA Conference on the Gold Coast.
The ALSA Guide for Responsible Product Ranging Decisions has been developed to assist liquor store operators to make product ranging choices to minimise potential misuse and subsequent harm related to excessive consumption of alcohol, and includes a checklist of issues that liquor retailers may wish to consider when making product ranging decisions for their stores.
Key product ranging considerations should include a balanced assessment of the following factors:
- Perception of targeting underage drinkers
- Product appeal and positioning
- Promotion style, including advertising
- Alcohol strength and packaging format
- Name of product, packaging, graphics, colour, etc
DrinkWise Australia
DrinkWise Australia is a not-for-profit, independent research and social change agency funded by the Australian alcohol industry. Through research, community based programs and social marketing campaigns, it is dedicated to building a safer drinking culture in Australia.
Mal Higgs, ALSA President is a current DrinkWise Australia Board Member.
