The Australian Liquor Stores Association (ALSA) represents all off-licence retail liquor merchants in Australia from independent retailers, small general stores or liquor stores owned by the large chain companies.
As the peak retail liquor industry body, ALSA has strong links with the Federal Department of Health, relevant ministers and other social aspect organisations.
ALSA is principally focused on a sustainable and profitable retail liquor industry, and believes that the responsible and controlled service of liquor is of the utmost importance and promotes these beliefs to its members and retailers.